Strategic marketing concepts and cases (Record no. 96567)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00416nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178811308 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | JAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jayasimha K R |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing concepts and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Icfai Press |
| Place of publication, distribution, etc | Hyderabad |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 182 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing General (G-42) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | Reference | 20/11/2013 | 350.00 | 658.802 JAY/STR | SCMSUGV-B-1860 | 11/01/2019 | Books | ||||||
| Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 27/10/2003 | 150.00 | 658 8 JAY | SCMHRD-B-12145 | 25/02/2014 | Books | ||||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 13/08/2003 | 300.00 | 658.802 JAY | SIIB-B-5666 | 20/12/2013 | Books | ICFAI PRESS |
