Handbook Of Strategic Marketing Communications (Record no. 96420)

MARC details
000 -LEADER
fixed length control field 00552nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220103121014.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788124202920
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SMI/BER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith Paul , Berry Chris , Pulford Alan
245 ## - TITLE STATEMENT
Title Handbook Of Strategic Marketing Communications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Crest Pub House
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 300
520 ## - SUMMARY, ETC.
Summary, etc Internet,Imc,Brands
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Advertising (G-07)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 17/01/2003 VARMA BOOKS DISTRIBUTORS 995.00   658.802 SMI/BER SIIB-B-5401 20/12/2013 20/12/2013 Books
        Symbiosis Institute of International Business Symbiosis Institute of International Business 24/02/2003 NULIFE BOOK SERVICES 995.00   658.802 SMI/BER SIIB-B-5432 20/12/2013 20/12/2013 Books