Kellogg on integrated marketing (Record no. 96413)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00461nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131007s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780471204763 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Cutter | IAC/CAL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Iacobucci Dawn |
245 ## - TITLE STATEMENT | |
Title | Kellogg on integrated marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | John Wiely & Sons |
Place of publication, distribution, etc | New Jersey |
Date of publication, distribution, etc | 2003 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 314 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Advertising (G-07) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Calder Bobby |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Source of classification or shelving scheme | Collection code |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 03/09/2003 | 1212.00 | 658.8 IAC/CAL | SCMHRD-B-11558 | 25/02/2014 | Books | Dewey Decimal Classification | Text Book | |||||
Symbiosis Institute of International Business | Symbiosis Institute of International Business | 17/01/2003 | NULIFE BOOK SERVICES | 1530.00 | 658.802 IAC/CAL | SIIB-B-5393 | 20/12/2013 | Books |