Kellogg on integrated marketing (Record no. 96413)

MARC details
000 -LEADER
fixed length control field 00461nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471204763
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Cutter IAC/CAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Iacobucci Dawn
245 ## - TITLE STATEMENT
Title Kellogg on integrated marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Wiely & Sons
Place of publication, distribution, etc New Jersey
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 314 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Advertising (G-07)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Calder Bobby
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Source of classification or shelving scheme Collection code
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 03/09/2003   1212.00 658.8 IAC/CAL SCMHRD-B-11558 25/02/2014 Books Dewey Decimal Classification Text Book
        Symbiosis Institute of International Business Symbiosis Institute of International Business 17/01/2003 NULIFE BOOK SERVICES 1530.00 658.802 IAC/CAL SIIB-B-5393 20/12/2013 Books