Best Practices In International Marketing (Record no. 96333)

MARC details
000 -LEADER
fixed length control field 00596nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220118152038.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780030340369
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848 CZI/RON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Czinkota Michael R , Ronkainen Ilkka A
245 ## - TITLE STATEMENT
Title Best Practices In International Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Harcourt College Pub
Place of publication, distribution, etc New York
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent 393
520 ## - SUMMARY, ETC.
Summary, etc Environments & Markets,Marketing Mix,Market Entry & Development
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing International (G-22)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 12/11/2002 PRITAM BOOKS 766.00   658.848 CZI/RON SIIB-B-5276 20/12/2013 20/12/2013 Books