Fire Brands : Building Brand Loyalty In The Internet Age (Record no. 96042)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00556nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211203111225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 783254033276 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 MOO/MIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moon Michael |
| 245 ## - TITLE STATEMENT | |
| Title | Fire Brands : Building Brand Loyalty In The Internet Age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata Macgraw Hill |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 318 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Brand Fundamentals,Building Brands,Firebrands, |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Brand (G-9) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 28/02/2002 | CROSSWORD | 375.00 | 658.827 MOO/MIL | SIIB-B-4641 | 20/12/2013 | 20/12/2013 | Books | ||||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 05/06/2004 | WORD BOOKSHOP | 375.00 | 658.827 MOO/MIL | SIIB-B-6174 | 20/12/2013 | 20/12/2013 | Books | Dewey Decimal Classification |
