Branding : Concepts And Process (Record no. 96013)

MARC details
000 -LEADER
fixed length control field 00401nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333 93715 5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter PAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pati Debashis
245 ## - TITLE STATEMENT
Title Branding : Concepts And Process
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Macmillan Press Ltd
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent 212 p
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Brand
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Source of classification or shelving scheme Collection code
        Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar 12/04/2012 Regency Books 260.00 658.827 SCMC-B-3527 30/10/2015 Books    
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 06/02/2002   175.00 658.827 PAT SCMHRD-B-9197 11/04/2018 Books Dewey Decimal Classification Text Book
        Symbiosis Institute of International Business Symbiosis Institute of International Business 13/02/2002 PRITAM BOOKS 175.00 658.827 PAT SIIB-B-4595 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 19/03/2002 CROSSWORD 175.00 658.827 PAT SIIB-B-4700 20/12/2013 Books