Value-Based Marketing (Record no. 95735)

MARC details
000 -LEADER
fixed length control field 00541nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170602112126.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-471-87727-1
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 DOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Doyle Peter
245 ## - TITLE STATEMENT
Title Value-Based Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Wiley & Sons
Place of publication, distribution, etc New York
Date of publication, distribution, etc 2000
300 ## - PHYSICAL DESCRIPTION
Extent 370
520 ## - SUMMARY, ETC.
Summary, etc Marketing & Shareholder Value,Implementation High Value Strategies,
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management Strategic (R-33)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Restricted Access   Reference Symbiosis Institute of International Business Symbiosis Institute of International Business Reference 30/01/2001 NULIFE BOOK SERVICES 2022.00   658.8 DOY SIIB-B-4051 20/12/2013 20/12/2013 Books