Global Marketing : (Record no. 95557)

MARC details
000 -LEADER
fixed length control field 00484nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071169615
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Cutter JOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Johansson, Johny K
245 ## - TITLE STATEMENT
Title Global Marketing :
Remainder of title foreign entry local marketing and global management
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Irwin Mcgraw Hill
Place of publication, distribution, etc Bostan
Date of publication, distribution, etc 2000
300 ## - PHYSICAL DESCRIPTION
Extent xx, 604 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing global
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   18/01/2003   1374.00 658.848 JOH SCMHRD-B-10758 25/02/2014 Books
    Dewey Decimal Classification     Reference Symbiosis Institute of International Business Symbiosis Institute of International Business Reference 01/07/2000 THE WRITE CHOICE 1210.00 658.848 JOH SIIB-B-3760 20/12/2013 Books