Result oriented marketing communications (Record no. 95471)

MARC details
000 -LEADER
fixed length control field 00459nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8186104801
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter AND/KLE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Anderson Alan H
245 ## - TITLE STATEMENT
Title Result oriented marketing communications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Beacon Books
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 1998
300 ## - PHYSICAL DESCRIPTION
Extent 249 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Advertising (G-07)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kleiner David
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Source of classification or shelving scheme Collection code
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 16/02/1998   575.00 658.8 AND/KLE SCMHRD-B-4386 25/02/2014 Books Dewey Decimal Classification Text Book
        Symbiosis Institute of International Business Symbiosis Institute of International Business 28/04/2000 BOOKWORD 225.00 658.802 AND/KLE SIIB-B-3625 20/12/2013 Books