Result oriented marketing communications (Record no. 95471)
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000 -LEADER | |
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fixed length control field | 00459nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131007s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8186104801 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter | AND/KLE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Anderson Alan H |
245 ## - TITLE STATEMENT | |
Title | Result oriented marketing communications |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Beacon Books |
Place of publication, distribution, etc | New Delhi |
Date of publication, distribution, etc | 1998 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 249 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Advertising (G-07) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kleiner David |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Source of classification or shelving scheme | Collection code |
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Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 16/02/1998 | 575.00 | 658.8 AND/KLE | SCMHRD-B-4386 | 25/02/2014 | Books | Dewey Decimal Classification | Text Book | |||||
Symbiosis Institute of International Business | Symbiosis Institute of International Business | 28/04/2000 | BOOKWORD | 225.00 | 658.802 AND/KLE | SIIB-B-3625 | 20/12/2013 | Books |