The Handbook Of Brand Management (Record no. 95183)

MARC details
000 -LEADER
fixed length control field 00552nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231012110306.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 201632799
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 ARN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arnold David
245 ## - TITLE STATEMENT
Title The Handbook Of Brand Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Addison Wesley Longman Pvt. Ltd.
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1992
300 ## - PHYSICAL DESCRIPTION
Extent 259
520 ## - SUMMARY, ETC.
Summary, etc Brand Management Process,Brand Positioning,Brand Valuation
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Brand (R-16)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Reference Symbiosis Institute of International Business Symbiosis Institute of International Business Reference 10/06/1999 QUARTETTE BOOKS 1186.00   658.827 ARN SIIB-B-3116 20/12/2013 20/12/2013 Books