Cases In Advertising And Promotion Management (Record no. 94988)

MARC details
000 -LEADER
fixed length control field 00602nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220104143601.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780256096897
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.11 QUE/FAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quelch John A , Farris Paul W
245 ## - TITLE STATEMENT
Title Cases In Advertising And Promotion Management
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Irwin Mcgraw Hill
Place of publication, distribution, etc Bostan
Date of publication, distribution, etc 1991
300 ## - PHYSICAL DESCRIPTION
Extent 908
520 ## - SUMMARY, ETC.
Summary, etc Case Studies In Advertising,Case Studies In Promotion Management.
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Advertising (G-8)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 20/07/1998 SYSTEMS SALES SERVICES 650.00   659.11 QUE/FAR SIIB-B-2723 20/12/2013 20/12/2013 Books