The Brand Chartering Handbook (Record no. 94824)

MARC details
000 -LEADER
fixed length control field 00623nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211201143822.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780201877434
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 MAC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Macrae Chris
245 ## - TITLE STATEMENT
Title The Brand Chartering Handbook
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Addison Wesley Longman Pvt. Ltd.
Place of publication, distribution, etc England
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent 413
520 ## - SUMMARY, ETC.
Summary, etc THIS BOOK IS BRAND IDENTITY SYSTEM,FUTURE NEWS,OTHER CREATE,QUALITY AND VALUE,CHARTERING CASE STUDY :GLOBAL BRANDING PROCESS,ETC.,
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Brand (G-9)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 22/11/1997 THE WRITE CHOICE 695.00   658.827 MAC SIIB-B-2348 20/12/2013 20/12/2013 Books