Building Strong Brands (Record no. 94816)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00441nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 743232135 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Cutter | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker David A |
| 245 ## - TITLE STATEMENT | |
| Title | Building Strong Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | The Free Press |
| Place of publication, distribution, etc | New York |
| Date of publication, distribution, etc | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 380 p |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Brand Identity,Brand Customer Relationship |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Brand |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Source of classification or shelving scheme | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 03/09/2004 | 734.00 | 658.827 AAK | SCMHRD-B-13372 | 25/02/2025 | Books | Dewey Decimal Classification | Text Book | |||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 14/11/1997 | THE WRITE CHOICE | 769.00 | 658.827 AAK | SIIB-B-2336 | 10/01/2019 | Books | ||||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 24/06/2003 | CHAPTER & VERSE | 687.00 | 658.827 AAK | SIIB-B-5565 | 18/08/2017 | Books | ||||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 23/08/2013 | THE FORWARD BOOKS | 737.60 | 658.827 AAK | SIIB-B-13454 | 10/03/2017 | Books | ||||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 15/03/2000 | POPULAR BOOKS HOUSE | 920.00 | 658.827 AAK | SIIB-B-3575 | 03/03/2017 | Books |
