Marketing research : an applied approach (Record no. 94717)

MARC details
000 -LEADER
fixed length control field 00499nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071144186
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Cutter KIN/TAY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kinnear Thomas C
245 ## - TITLE STATEMENT
Title Marketing research : an applied approach
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Mcgraw Hill Book Company
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent 888 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research (G-29)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Taylor James R
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Source of classification or shelving scheme Collection code
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 10/12/1996   666.00 658.83 KIN/TAY SCMHRD-B-2589 25/02/2014 Books Dewey Decimal Classification Text Book
        Symbiosis Institute of International Business Symbiosis Institute of International Business 23/07/1997 THE WRITE CHOICE 682.00 658.83 KIN/TAY SIIB-B-2123 20/12/2013 Books