Fundamentals of marketing (Record no. 94671)

MARC details
000 -LEADER
fixed length control field 00494nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071135610
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Cutter STA/ETZ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stanton William J
245 ## - TITLE STATEMENT
Title Fundamentals of marketing
250 ## - EDITION STATEMENT
Edition statement 10th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Mcgraw Hill Book Company
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1994
300 ## - PHYSICAL DESCRIPTION
Extent 695 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing (G-03)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Etzel Michael and Walker Bruce J
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Source of classification or shelving scheme Collection code
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 27/08/1995   225.00 658.8 STA/ETZ SCMHRD-B-1606 25/02/2014 Books Dewey Decimal Classification Text Book
        Symbiosis Institute of International Business Symbiosis Institute of International Business 10/04/1997 THE WRITE CHOICE 225.00 658.802 STA/ETZ SIIB-B-2039 18/09/2024 Books