Key marketing concepts (Record no. 94477)

MARC details
000 -LEADER
fixed length control field 00448nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780333645635
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Cutter MEL/MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Meldrum Mike
245 ## - TITLE STATEMENT
Title Key marketing concepts
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Macmillan Press Ltd
Place of publication, distribution, etc London
Date of publication, distribution, etc 1995
300 ## - PHYSICAL DESCRIPTION
Extent 246 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing General(G-45)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McDonald Malcolm
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Source of classification or shelving scheme Collection code
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 06/04/1996   896.00 658.8 MEL/MCD SCMHRD-B-1832 20/08/2022 Books Dewey Decimal Classification Text Book
        Symbiosis Institute of International Business Symbiosis Institute of International Business 30/12/1995 MARKETING & MANAGEMENT CONSULTANTS 727.00 658.802 MEL/MAL SIIB-B-1478 20/12/2013 Books