Essence of services marketing (Record no. 94323)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120309146 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | PAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Payne Adrian |
| 245 ## - TITLE STATEMENT | |
| Title | Essence of services marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall Pub |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 253 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Services (G-38) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market Segmentation,Relationship Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Source of classification or shelving scheme | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 20/03/1995 | 75.00 | 658.8 PAY | SCMHRD-B-1070 | 25/02/2014 | Books | Dewey Decimal Classification | Text Book | |||||
| Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 23/09/2001 | 75.00 | 658.8 PAY | SCMHRD-B-8316 | 27/02/2014 | Books | Dewey Decimal Classification | Text Book | |||||
| Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 02/02/2002 | 75.00 | 658.8 PAY | SCMHRD-B-9145 | 27/02/2014 | Books | Dewey Decimal Classification | Text Book | |||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 31/01/1995 | POPULAR BOOKS HOUSE | 75.00 | 658.834 2 PAY | SIIB-B-1071 | 20/12/2013 | Books | ||||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 17/02/1995 | POPULAR BOOKS HOUSE | 75.00 | 658.834 2 PAY | SIIB-B-1111 | 20/12/2013 | Books |
