Magic Numbers for Consumer Marketing : Key Measures to evolutes Marketing Success (Record no. 76453)

MARC details
000 -LEADER
fixed length control field 00460nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150618125848.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130723s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126510610
040 ## - CATALOGING SOURCE
Language of cataloging
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number DEV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Devis John
245 ## - TITLE STATEMENT
Title Magic Numbers for Consumer Marketing : Key Measures to evolutes Marketing Success
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Wiley
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 310
365 ## - TRADE PRICE
Price type code Rs
546 ## - LANGUAGE NOTE
Language note English
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12C 04/08/2011   658.834 DAV SIBMB-B-006424 03/06/2014 23/07/2013 Books