Marketing Communication : An Integrated Approach (Record no. 76410)

MARC details
000 -LEADER
fixed length control field 00455nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150616152401.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130723s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788175542884
040 ## - CATALOGING SOURCE
Language of cataloging
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number SMI/TAY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smitha P.R
245 ## - TITLE STATEMENT
Title Marketing Communication : An Integrated Approach
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 696
365 ## - TRADE PRICE
Price type code Rs
546 ## - LANGUAGE NOTE
Language note English
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11D 03/02/2011 1 658.802 SMI SIBMB-B-006365 15/07/2019 17/06/2019 23/07/2013 Books