Media Monoliths: How Great Media Brands thrive and Survive (Record no. 76175)

MARC details
000 -LEADER
fixed length control field 00444nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150612155909.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130723s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749444037
040 ## - CATALOGING SOURCE
Language of cataloging
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number TUN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tungate Mark
245 ## - TITLE STATEMENT
Title Media Monoliths: How Great Media Brands thrive and Survive
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 200
365 ## - TRADE PRICE
Price type code Rs
546 ## - LANGUAGE NOTE
Language note English
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-4A 15/02/2011 1 2 338.4730 TUN SIBMB-B-005830 25/02/2016 03/01/2016 23/07/2013 Books