Advertising Karma : (Record no. 73670)

MARC details
000 -LEADER
fixed length control field 00489nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130723s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9798129106543
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chatterjea, Gautam.
245 ## - TITLE STATEMENT
Title Advertising Karma :
Remainder of title adding verve to the work /
Statement of responsibility, etc Gautam Chatterjea.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi :
Name of publisher, distributor, etc Rupa & Co.,
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 200 p. ; 22 cm.
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising. Moral and ethical aspects. India. Social aspects.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 23/07/2013 659.1 CHA SIBMB-B-001744 03/06/2014 Books