Shopper Marketing : How to increase Purchase Decisions at the Point of Sale (Record no. 72717)

MARC details
000 -LEADER
fixed length control field 00717nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210412125107.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130723s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749460938
040 ## - CATALOGING SOURCE
Original cataloging agency Symbiosis Institute of Technology, Pune
Language of cataloging English
Transcribing agency Symbiosis Institute of Technology, Pune
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.157
Item number STA
100 ## - MAIN ENTRY--PERSONAL NAME
Relator code Markus Stahlberg and Ville Maila.
245 ## - TITLE STATEMENT
Title Shopper Marketing : How to increase Purchase Decisions at the Point of Sale
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 244
365 ## - TRADE PRICE
Price type code Rs
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note 72373
546 ## - LANGUAGE NOTE
Language note English
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Language of a work English
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM
Focus term Advertising
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stahlberg Markus (ed)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of acquisition
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 05/04/2013 395.00 2 659.157 STA SIBMB-B-007704 02/12/2023 18/11/2023 23/07/2013 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 22/02/2011     659.157 STA SIBMB-B-005914 03/06/2014   23/07/2013 Books  
    Dewey Decimal Classification     Symbiosis Institute of Technology, Lavale hill base, Pune Symbiosis Institute of Technology, Lavale hill base, Pune General Stacks 02/08/2013 375.00   659.157 /STA SIT-B-9074 05/06/2014   21/10/2013 Books Donated by SCIT