Integrated Advertising Promotion and Marketing Communications (Record no. 72486)

MARC details
000 -LEADER
fixed length control field 00406nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130723s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131709962
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number CLO/BAA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow Kenneth E.
245 ## - TITLE STATEMENT
Title Integrated Advertising Promotion and Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 537
365 ## - TRADE PRICE
Price type code Rs
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note 81937
546 ## - LANGUAGE NOTE
Language note English
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 22/02/2013 550.00 5 14 659.1 CLO SIBMB-B-007350 18/12/2023 02/12/2023 23/07/2013 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 22/02/2013 550.00 1   659.1 CLO SIBMB-B-007351 15/03/2017 14/03/2017 23/07/2013 Books