24 Brand Mantras : Finding a place in the minds and hearts of consumers (Record no. 72464)
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000 -LEADER | |
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fixed length control field | 00597nam a2200241Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210113122033.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130723s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788178299433 |
Terms of availability | |
024 ## - OTHER STANDARD IDENTIFIER | |
Terms of availability | |
040 ## - CATALOGING SOURCE | |
Language of cataloging | |
Transcribing agency | |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 KAP |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kapoor Jagdeep |
245 ## - TITLE STATEMENT | |
Title | 24 Brand Mantras : Finding a place in the minds and hearts of consumers |
250 ## - EDITION STATEMENT | |
Edition statement | 2 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Response Books |
Date of publication, distribution, etc | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 103 |
365 ## - TRADE PRICE | |
Price type code | Rs |
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
Additional physical form available note | 4002 |
546 ## - LANGUAGE NOTE | |
Language note | English |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products,Customer realations/ CRM |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
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Missing | Dewey Decimal Classification | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 30/11/2009 | 165.75 | 658.827 KAP | SCMHRD-B-19396 | 25/02/2014 | 25/02/2014 | Books | |||||||
Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 30/11/2009 | 165.75 | 658.827 KAP | SCMHRD-B-19397 | 27/02/2014 | 27/02/2014 | Books | |||||||||
Dewey Decimal Classification | Symbiosis Institute of Business Management, Bengaluru | Symbiosis Institute of Business Management, Bengaluru | SIBMB-11F | 21/10/2012 | 250.00 | 6 | 2 | 658.827 KAP | SIBMB-B-007291 | 12/02/2019 | 28/01/2019 | 23/07/2013 | Books | ||||
Dewey Decimal Classification | Symbiosis Institute of Business Management, Bengaluru | Symbiosis Institute of Business Management, Bengaluru | SIBMB-11F | 21/10/2012 | 250.00 | 7 | 2 | 658.827 KAP | SIBMB-B-007292 | 26/12/2023 | 14/12/2023 | 23/07/2013 | Books | ||||
Dewey Decimal Classification | Symbiosis Institute of Business Management, Bengaluru | Symbiosis Institute of Business Management, Bengaluru | SIBMB-11F | 21/10/2012 | 250.00 | 6 | 2 | 658.827 KAP | SIBMB-B-007293 | 22/11/2022 | 07/11/2022 | 23/07/2013 | Books | ||||
Dewey Decimal Classification | Symbiosis Institute of Business Management, Bengaluru | Symbiosis Institute of Business Management, Bengaluru | SIBMB-11F | 21/10/2012 | 250.00 | 4 | 658.827 KAP | SIBMB-B-007294 | 23/09/2025 | 24/09/2024 | 23/07/2013 | Books |