Strategic Brand Management : (Record no. 71464)

MARC details
000 -LEADER
fixed length control field 00502nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130723s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131719770
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic Brand Management :
Remainder of title building measuring and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Printice Hall
Date of publication, distribution, etc 1990
Place of publication, distribution, etc Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 714 p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Building
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type Collection code
    Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   01/12/2008 292.00 658.827 KEL SCMHRD-B-18198 15/12/2023 Books Text Book
    Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   01/12/2008 292.00 658.827 KEL SCMHRD-B-18199 18/03/2025 Books Text Book
  Missing Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   01/12/2008 292.00 658.827 KEL SCMHRD-B-18200 27/02/2014 Books  
  Missing Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   01/12/2008 292.00 658.827 KEL SCMHRD-B-18201 27/02/2014 Books  
    Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   01/12/2008 292.00 658.827 KEL SCMHRD-B-18202 11/05/2024 Books Text Book
    Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   09/09/2010 420.00 658.827 KEL SCMHRD-B-20578 05/02/2025 Books Text Book
    Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   09/09/2010 420.00 658.827 KEL SCMHRD-B-20579 08/02/2025 Books Text Book
    Dewey Decimal Classification   Not For Loan Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   09/09/2010 420.00 658.827 KEL SCMHRD-B-20580 27/02/2014 Books Text Book
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 0.00 658.827 LAN SIBMB-B-002461 08/08/2023 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013   658.827 LAN SIBMB-B-002742 16/10/2014 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-13A 04/01/2013   659.111 SIS SIBMB-B-002744 19/05/2018 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013   658.827 LAN SIBMB-B-002745 03/06/2014 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013   658.827 LAN SIBMB-B-002746 03/06/2014 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 23/12/2010   658.827 KEV SIBMB-B-004919 11/07/2016 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 23/12/2010   658.827 KEV SIBMB-B-004920 16/02/2017 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 23/12/2010   658.827 KEV SIBMB-B-004921 07/08/2023 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 23/12/2010   658.827 KEV SIBMB-B-004922 04/08/2022 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 03/01/2011   658.827 KEL SIBMB-B-006046 15/02/2017 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 03/01/2011   658.827 KEL SIBMB-B-006047 15/02/2017 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 03/01/2011   658.827 KEL SIBMB-B-006048 15/02/2017 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 03/01/2011 420.00 658.827 KEL SIBMB-B-006049 03/06/2014 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 03/01/2011   658.827 KEL SIBMB-B-006050 26/08/2019 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 03/01/2011   658.827 KEL SIBMB-B-006051 13/10/2016 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 03/01/2011   658.827 KEL SIBMB-B-006052 22/09/2017 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 03/01/2011   658.827 KEL SIBMB-B-006053 19/11/2016 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 03/01/2011   658.827 KEL SIBMB-B-006054 13/04/2015 Books  
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11F 04/01/2013   658.827 KEL SIBMB-B-002743 03/06/2014 Books