Brand Positioning: Strategies for Competitive Advantage (Record no. 70865)

MARC details
000 -LEADER
fixed length control field 00433nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130723s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074624016
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 3
Cutter SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta,Subroto
245 ## - TITLE STATEMENT
Title Brand Positioning: Strategies for Competitive Advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata McGraw Hill Pub.Company
Date of publication, distribution, etc 2003
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent 200 p
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type Source of acquisition Cost, normal purchase price Collection code
    Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   05/08/1994 659.1 SEN SCMHRD-B-523 11/04/2018 Books   102.00 Text Book
    Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   29/08/1997 659.1 SEN SCMHRD-B-3617 11/04/2018 Books   150.00 Text Book
    Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   15/02/1998 659.1 SCMHRD-B-4190 11/04/2018 Books   165.00 Text Book
    Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   03/09/2004 658.827 SEN SCMHRD-B-13379 11/04/2018 Books   215.00 Text Book
    Dewey Decimal Classification     Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   03/09/2004 658.827 SEN SCMHRD-B-13407 08/09/2018 Books   215.00 Text Book
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000228 03/06/2014 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658 BER SIBMB-B-000229 02/06/2023 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000230 03/06/2014 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000231 29/01/2016 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000232 25/01/2016 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000233 03/06/2014 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000234 21/02/2018 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000235 01/02/2024 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000236 28/07/2023 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000237 01/04/2024 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000238 31/03/2016 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000239 08/07/2024 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000240 03/06/2014 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000241 03/06/2014 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000242 03/06/2014 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000243 03/06/2014 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000244 05/07/2017 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000245 03/06/2014 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000246 03/06/2014 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000247 14/10/2019 Books      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12A 04/01/2013 658.827 SEN SIBMB-B-000248 03/06/2014 Books      
          Symbiosis Institute of International Business Symbiosis Institute of International Business   27/04/1993 658.834 3 SEN SIIB-B-152 20/12/2013 Books POPULAR BOOKS HOUSE 96.00  
          Symbiosis Institute of International Business Symbiosis Institute of International Business   14/07/1994 658.834 3 SEN SIIB-B-541 20/12/2013 Books POPULAR BOOKS HOUSE 102.00