Sales Promotion Decision Making: (Record no. 708422)

MARC details
000 -LEADER
fixed length control field 00525aam a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251003b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781631570476
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.81
Cutter OGD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ogden-Barnes, Steve
245 ## - TITLE STATEMENT
Title Sales Promotion Decision Making:
Remainder of title Concepts, Principles, and Practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Business Expert Press
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent 147 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales Promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Minahan, Stella
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 27/09/2025 262 1376.14 658.81 OGD SIU-B-50611 27/09/2025 1965.91 Books