Basics of Branding: (Record no. 708283)

MARC details
000 -LEADER
fixed length control field 00433 a2200157 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251001b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606495926
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter GRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gronlund Jay
245 ## - TITLE STATEMENT
Title Basics of Branding:
Remainder of title A Practical Guide for Managers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Business Expert Press
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent viii,194 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 27/09/2025 262 1376.14 658.827 GRO SIU-B-50482 27/09/2025 1965.91 Books