The practical marketer: your ultimate guide to consumer product marketing (Record no. 707561)

MARC details
000 -LEADER
fixed length control field 00574 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250913b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788119792160
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter BAJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bajaj, Saurabh
245 ## - TITLE STATEMENT
Title The practical marketer: your ultimate guide to consumer product marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Jaico Publishing House
Date of publication, distribution, etc 2024
Place of publication, distribution, etc Hyderabad
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 254
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer goods - Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding [Marketing]
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Text Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 13/09/2025 Laxmi Book Distributors 374.25 658.8 BAJ SIBMH-B-11820 16/10/2025 499.00 Books