Essentials of services marketing (Record no. 704734)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00437 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250501b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353435417 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | WIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of services marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 712 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Professions - marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Text Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Symbiosis Centre for Management Studies, Hyderabad | Symbiosis Centre for Management Studies, Hyderabad | General | 30/04/2025 | Shah Book House Pvt. Ltd. | 656.50 | 658.8 WIR | SCMSH-B-226 | 12/05/2025 | 1010.00 | Books | ||||
| Dewey Decimal Classification | Reference | Symbiosis Centre for Management Studies, Hyderabad | Symbiosis Centre for Management Studies, Hyderabad | General | 30/04/2025 | Shah Book House Pvt. Ltd. | 656.50 | 658.8 WIR | SCMSH-B-227 | 30/04/2025 | 1010.00 | Books | ||||
| Dewey Decimal Classification | Reference | Symbiosis Centre for Management Studies, Hyderabad | Symbiosis Centre for Management Studies, Hyderabad | General | 30/04/2025 | Shah Book House Pvt. Ltd. | 656.50 | 658.8 WIR | SCMSH-B-228 | 30/04/2025 | 1010.00 | Books |
