Identity-Based Brand Management:Fundamentals Strategy Implementation Controlling (Record no. 702748)

MARC details
000 -LEADER
fixed length control field 00636aam a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241226b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783658401887
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter BUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Burmann, Christoph
245 ## - TITLE STATEMENT
Title Identity-Based Brand Management:Fundamentals Strategy Implementation Controlling
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Springer
Place of publication, distribution, etc Germany
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Extent xi, 314 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Identitity Based Brand Control
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Riley, Nicola-Maria
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Halaszovich, Tilo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Schade, Michael
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 18/12/2024 201 2516.80 658.827 BUR SIU-B-50328 18/12/2024 3595.43 Books