Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap (Record no. 702610)

MARC details
000 -LEADER
fixed length control field 00496 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250123b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355734587
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1,
Cutter AND
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Andrews, J. Craig
245 ## - TITLE STATEMENT
Title Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Cengage
Date of publication, distribution, etc 2023
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 729p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Terence A. Shimp
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification   Not For Loan Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida 23/01/2025 8 682.50 659.1, AND SCMSN-B-9754 23/01/2025 1050.00 Books
    Dewey Decimal Classification     Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida 17/02/2025 8 682.50 659.1, AND SCMSN-B-9847 17/02/2025 1050.00 Books