Essentials of Marketing Research: A Hands-on orientation (Record no. 702317)

MARC details
000 -LEADER
fixed length control field 00503 a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250107152813.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250107b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332571198
040 ## - CATALOGING SOURCE
Original cataloging agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra Naresh K
245 ## - TITLE STATEMENT
Title Essentials of Marketing Research: A Hands-on orientation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Educaion
Date of publication, distribution, etc 2016
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 432
365 ## - TRADE PRICE
Price type code INR
Price amount 765.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research (G-32)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     General Book Symbiosis Institute of International Business Symbiosis Institute of International Business General 04/12/2024 134 558.45 24214/ 09.11.2024   658.83 SIIB-B-17834 04/12/2024 765.00 04/12/2024 Books