Strategic Integrated Marketing Communications (Record no. 702165)

MARC details
000 -LEADER
fixed length control field 00495 a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241118153932.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241118b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367770624
024 ## - OTHER STANDARD IDENTIFIER
Source of number or code
Standard number or code
040 ## - CATALOGING SOURCE
Original cataloging agency
Language of cataloging
Transcribing agency
Modifying agency
Description conventions
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Larry Percy
245 ## - TITLE STATEMENT
Title Strategic Integrated Marketing Communications
Remainder of title Larry Percy
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge Taylor & Francis Group
Date of publication, distribution, etc 2023
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent 303p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     General Book Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar 16/11/2024 99 3209.51   658.802/PER SCMC-B-5900 16/11/2024 5014.86 16/11/2024 Books