Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies (Record no. 702150)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00318 a2200109 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398611719 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith PR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies |
| Remainder of title | Smith PR |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2024 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Book | Symbiosis Center for Media & Communication, Vimannagar | Symbiosis Center for Media & Communication, Vimannagar | 15/11/2024 | 99 | 3543.16 | 658.802/SMI | SCMC-B-5886 | 15/11/2024 | 5249.13 | 15/11/2024 | Books |
