Brand Wars: (Record no. 693765)

MARC details
000 -LEADER
fixed length control field 00442aam a2200157 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240309b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788196010034
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter GUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupte, Rajiv
245 ## - TITLE STATEMENT
Title Brand Wars:
Remainder of title Combat Strategies for Indian Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Kabdwal Book International
Date of publication, distribution, etc 2021
Place of publication, distribution, etc Mumbai
300 ## - PHYSICAL DESCRIPTION
Extent xix, 262 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Indian Brands
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 08/03/2024 185 412.50 658.827 GUP SIU-B-45157 26/02/2025 550.00 Books