Advertising and Integrated Marketing Communications (Record no. 692484)

MARC details
000 -LEADER
fixed length control field 00437nam a2200157 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240111b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026058
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Cutter SHA
245 ## - TITLE STATEMENT
Title Advertising and Integrated Marketing Communications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Tamil Nadu India
Name of publisher, distributor, etc McGraw Hill Education
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent XXViii, 889 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 09/06/2023 Donated by Student 0.00 659.2 SHA SIU-DB-1065 11/01/2024 0.00 Donated Books