Advertising and Promotion : (Record no. 682458)

MARC details
000 -LEADER
fixed length control field 00618nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240110b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Cutter BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E
245 ## - TITLE STATEMENT
Title Advertising and Promotion :
Remainder of title An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chenni
Name of publisher, distributor, etc McGraw Hill Education India Private Limited
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent xliii, 1016 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani, Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 09/06/2023 Donated by Student 659.1 BEL SIU-DB-1057 10/01/2024 Donated Books