Advertising promotion and other aspects of Integrated Marketing Communications (Record no. 679576)

MARC details
000 -LEADER
fixed length control field 00526 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230630b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355734587
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Cutter AND
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Andrews J. Craig
245 ## - TITLE STATEMENT
Title Advertising promotion and other aspects of Integrated Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Cengage
Place of publication, distribution, etc Delhi
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent xix, 635 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Integrated Marketing Communication
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shimp Terence A.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="www.cengage.co.in">www.cengage.co.in</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification   Not For Loan Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6689 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6690 22/11/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6691 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6692 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6693 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6694 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6695 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6696 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6697 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6698 15/01/2025 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6699 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6700 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6701 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6702 07/12/2024 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6703 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6704 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6705 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6706 07/12/2024 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6707 27/06/2023 999.00 Books
    Dewey Decimal Classification     Text Book Symbiosis International ( Deemed University ) Campus Library, Nagpur Symbiosis International ( Deemed University ) Campus Library, Nagpur 27/06/2023 335 699.30 659.1 AND SIUNG-B-6708 31/08/2023 999.00 Books