Advertising & IMC : (Record no. 678858)

MARC details
000 -LEADER
fixed length control field 00447nam a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230512b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332574144
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.105
Cutter MOR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra
245 ## - TITLE STATEMENT
Title Advertising & IMC :
Remainder of title Principles And Practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chennai
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 669 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy D
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William D
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 12/05/2023 Donated By Mr. Gokhale 612.00 659.105 MOR SIU-DB-1046 12/05/2023 612.00 Donated Books