Advertising And The Mind Of The Consumer : (Record no. 678841)

MARC details
000 -LEADER
fixed length control field 00589nam a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230510b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781863733588
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.101
Cutter SUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sutherland, Max
245 ## - TITLE STATEMENT
Title Advertising And The Mind Of The Consumer :
Remainder of title What Works, What Doesn'T, And Why
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia
Name of publisher, distributor, etc Grifin Press Pvt. Ltd
Date of publication, distribution, etc 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 246 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising Psychological Aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers Attitudes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers Psychology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 10/05/2023 Donated By Dr. Meena Ambegaonkar 659.101 SUT SIU-DB-1032 10/05/2023 Donated Books