Marketing Research (Record no. 678811)

MARC details
000 -LEADER
fixed length control field 00434nam a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230509b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471170693
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Cutter AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A
245 ## - TITLE STATEMENT
Title Marketing Research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc John Wiley & Sons, Inc
Date of publication, distribution, etc 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 776 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, V.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 09/05/2023 Donated By Dr. Meena Ambegaonkar 658.83 AAK SIU-DB-1012 09/05/2023 Donated Books