Kellogg on Branding (Record no. 678587)

MARC details
000 -LEADER
fixed length control field 00577nam a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230502b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471690160
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter TYB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tybout, Alice M.
245 ## - TITLE STATEMENT
Title Kellogg on Branding
Remainder of title : The Marketing Faculty of the Kellogg School of Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey
Name of publisher, distributor, etc John Wiley & Sons, Inc.
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 334 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Name Products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Relations Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Name Products Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 02/05/2023 Donated By Dr. Meena Ambegaonkar 2625.00 658.827 TYB SIU-DB-922 16/08/2024 2625.00 Donated Books