Consumer Behavior : Building Marketing Strategy (Record no. 677034)

MARC details
000 -LEADER
fixed length control field 00504 a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230728093321.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230728b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355321503
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MOT/HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mothersbaugh David & Hawkins Del I.
245 ## - TITLE STATEMENT
Title Consumer Behavior : Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 14th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGrawHill Education
Date of publication, distribution, etc 2022
300 ## - PHYSICAL DESCRIPTION
Extent 753
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behavior (G-59)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     General Book Symbiosis Institute of International Business Symbiosis Institute of International Business General 25/02/2023 134 653.35 11904/15.02.2023   658.8 MOT/HAW SIIB-B-17551 25/02/2023 895.00 25/02/2023 Books
    Dewey Decimal Classification     General Book Symbiosis Institute of International Business Symbiosis Institute of International Business General 25/02/2023 134 653.35 11904/15.02.2023   658.8 MOT/HAW SIIB-B-17552 25/02/2023 895.00 25/02/2023 Books