What's Your Story? (Record no. 672457)

MARC details
000 -LEADER
fixed length control field 00521nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220118b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131738856
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 650.1
Cutter MAT/WHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mathew, Ryan
245 ## - TITLE STATEMENT
Title What's Your Story?
Remainder of title Storytelling to Move Markets, Audiences, People, and Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson India
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 222
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Watts, Wacker
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/auth/lib/home.action">https://ebookcentral.proquest.com/auth/lib/home.action</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type E-BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Public note
    Dewey Decimal Classification     Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies 17/03/2016 Pearson India Education Services Pvt. Ltd. 0.00 650.1 MAT/WHA SIMS-EB-129 18/01/2022 E-BOOK E-book accessible at individual registered user credentials