Branding Demystified (Record no. 671117)

MARC details
000 -LEADER
fixed length control field 00453nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210914b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132104957
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Verma, Harsh V
245 ## - TITLE STATEMENT
Title Branding Demystified
Remainder of title Plans to Payoffs
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Response Books
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 264 pages
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/sims/home.action">https://ebookcentral.proquest.com/lib/sims/home.action</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type E-BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Public note
    Dewey Decimal Classification     Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies 07/12/2016 Pearson India Education Service Pvt Ltd 0.00 658.827 VER SIMS-EB-54 SIMS-EB-54 14/09/2021 E-BOOK E-book accessible at individual registered user credentials