Marketing To Win (Record no. 671069)
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000 -LEADER | |
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fixed length control field | 00421nam a22001577a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210913b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131743225 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mehta, Satish |
245 ## - TITLE STATEMENT | |
Title | Marketing To Win |
Remainder of title | Designs and Campaigns to Achieve Market Dominance |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd edn |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | UK |
Name of publisher, distributor, etc | Pearson Education |
Date of publication, distribution, etc | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 353 pages |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | E-BOOK |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Public note |
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Dewey Decimal Classification | Symbiosis Institute of Management Studies | Symbiosis Institute of Management Studies | 07/12/2016 | Pearson India Education Services Pvt. Ltd. | 0.00 | 658.8 MEH SIMS-EB-43 | SIMS-EB-43 | 13/09/2021 | E-BOOK | E-book accessible at individual registered user credentials |