Marketing To Win (Record no. 671069)

MARC details
000 -LEADER
fixed length control field 00421nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210913b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131743225
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mehta, Satish
245 ## - TITLE STATEMENT
Title Marketing To Win
Remainder of title Designs and Campaigns to Achieve Market Dominance
250 ## - EDITION STATEMENT
Edition statement 3rd edn
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc UK
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 353 pages
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type E-BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Public note
    Dewey Decimal Classification     Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies 07/12/2016 Pearson India Education Services Pvt. Ltd. 0.00 658.8 MEH SIMS-EB-43 SIMS-EB-43 13/09/2021 E-BOOK E-book accessible at individual registered user credentials