Frugal Innovation and the New Product Development Process (Record no. 660977)

MARC details
000 -LEADER
fixed length control field 01942 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367029319
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
Cutter CAD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cadeddu, Stephanie B. M.
245 ## - TITLE STATEMENT
Title Frugal Innovation and the New Product Development Process
Remainder of title insights from Indonesia
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2019
Place of publication, distribution, etc Abingdon, Oxon ; New York
Name of publisher, distributor, etc Routledge
300 ## - PHYSICAL DESCRIPTION
Extent 269
520 ## - SUMMARY, ETC.
Summary, etc <br/>This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly adapted to BOP consumers' needs. Frugal products have the potential to drive the development progress and living standards of low-income consumers. With an innovation framework developed from worldwide frugal case studies, this book provides detailed insights through two in-depth start-up firms in Indonesia that have successfully launched frugal products for the low-income market. These two start-ups have addressed two major development challenges for not just Indonesia, but also the global BOP market - traditional methods of cooking and access to clean drinking water. A detailed roadmap is developed from insights into the processes and management decisions of these two start-ups and combined with previous studies on frugal products. Providing a detailed roadmap across the different phases and stages of the new product development process when developing frugal products, this book will be insightful to not only innovators but also investors and government agencies supporting their activities.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Indonesia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Low-income consumers
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donovan, Jerome
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Masli, Eryadi K.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 14/03/2020 Shah Book House 7597.20 658.575 CAD SIBMH-B-10673 14/03/2020 11688.00 Books