MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03008cam a22003978i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20936556 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200212124232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190321s2019 nyu 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019012761 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138088917 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138088924 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781315109565 (ebk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LBSOR/DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
LBSOR |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PN1995.9.M29 |
| Item number |
S39 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
384/.80688 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schwartz, Russell, |
| Dates associated with a name |
approximately 1948- |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The marketing edge for filmmakers : |
| Remainder of title |
developing a marketing mindset from concept to release / |
| Statement of responsibility, etc |
by Russell Schwartz & Katherine MacDonald. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1909 |
| 264 #1 - |
|---|
| -- |
New York : |
| -- |
Routledge, Taylor & Francis Group, |
| -- |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages cm |
| 336 ## - |
|---|
| -- |
text |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
unmediated |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
volume |
| -- |
rdacarrier |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of a studio marketing department and track films of different budgets (studio, genre, independent, and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film"-- |
| -- |
Provided by publisher. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing defined -- So you have a movie idea -- The screenplay stage -- Packaging and casting -- Financing and green light -- Pre-production -- Production -- Welcome to the marketing department -- Market research -- Creative advertising: part one: print -- Creative advertising: part two: audio visual -- Publicity -- Social media & digital marketing -- Media planning and promotions -- Consumer products & licensing -- Distribution, exhibition and windows -- Marketing for alternative distribution -- Awards and festival marketing -- Marketing for animated movies -- Marketing tales and pivots -- Marketing trends for the future. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Motion picture industry |
| Geographic subdivision |
United States |
| General subdivision |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
MacDonald, Katherine, |
| Dates associated with a name |
1980- |
| Relator term |
author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 925 0# - |
|---|
| -- |
acquire |
| -- |
1 shelf copy |
| -- |
policy default |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) |
|---|
| -- |
xk34 2019-04-19 to review |
| -- |
xk16 2019-04-22 |
| 963 ## - |
|---|
| -- |
John Makowski; phone: 212-216-7847; email: john.makowski@taylorandfrancis.com; bc: john.makowski@taylorandfrancis.com |
| 985 ## - |
|---|
| -- |
LBSORCIP |
| -- |
2019-04-17 |
