MARC details
| 000 -LEADER |
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| fixed length control field |
02776cam a2200409 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
15884630 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200110151523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090828s2010 nyuab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2009036140 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415773362 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415773369 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415773379 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415773377 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780203088982 (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0203088980 (ebook) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn435422996 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
DEBBG |
| -- |
YDXCP |
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BTCTA |
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BAKER |
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OCLNG |
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BWK |
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CDX |
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BWX |
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DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HM1221 |
| Item number |
.P78 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.2 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
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| Title |
Public relations cases : |
| Remainder of title |
international perspectives / |
| Statement of responsibility, etc |
edited by Danny Moss and Melanie Powell with Barbara DeSanto. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York, NY : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 192 p. : |
| Other physical details |
ill., maps ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction -- Take a look at my giraffe : promoting Chester zoo -- Jane's ride across America -- Kerala : God's own country : from backwaters to one of the ten paradises on earth -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign -- Taking the time to listen, learn & act : an example of complex international dialogue -- Setting up an effective press office for a professional body -- Managing the evolution of an agency to meet the needs of a digital media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication -- Coca-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place branding as an alternative approach to local authority corporate identity -- Chimney pots campaign. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| Form subdivision |
Cross-cultural studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Public relations |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moss, Danny, |
| Dates associated with a name |
1954- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Powell, Melanie. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
DeSanto, Barbara, |
| Dates associated with a name |
1950- |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018667647&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018667647&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| a |
7 |
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cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 925 0# - |
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| -- |
acquire |
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2 shelf copies |
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policy default |
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claim1 2010-09-10 |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) |
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rd08 2009-08-31 |
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rg05 2010-10-21 Z-CipVer |
| -- |
rh18 2010-12-10 copy 2 added |
